Minnow Arts
Minnow Arts is a commercial art gallery that is succeeding beyond their wildest dreams… and beyond their systemic capabilities. As the gallery continues to grow in importance, their systems become increasingly strained.
The Goal
To help Minnow Arts create systems that support their growth and keep the team able to focus on their relevant tasks.
My Role
Strategy Consulting, Service Design. This project was accomplished under the umbrella of my consulting agency, Collaborative Genius.
Below is a social media carousel I made on the topic
Step 1: Gather the People
This is how I would love to start every single project I do. Relationships are the driving force behind everything, from atoms to environments to art galleries, and understanding relational context is crucial. I met with each teammate, interviewed them and gathered data
Step 2: Evaluate the Data
I use a data evaluation method called “affinitization,” which just means grouping things and recognizing patterns. It’s a method that takes time and pondering, and currently can’t be outsourced to AI with satisfactory results.
Step 3: Notice Lifecycles
This part was actually preceded by a Mission and Vision workshop, but that doesn’t fit into the acronym of G.E.N.I.U.S., so it was left out of the LinkedIn post.
The team needed a North Star to define their guiding principles and strategies. To reduce conversational redundancies and to bring out creative expression, I utilized LEGO Serious Play methodologies. Yes, you read that right, we played with LEGOs. The result? The team realized they were more aligned on their Vision and Mission than they had previously believed.
This project continues on, and this “past work” article will continue to be updated until we wrap up in March of 2026.