Dr. Kimberly Alecia Singletary
This project was an absolute honor to work on. Kim is a scholar of Critical Race Theory, and an author of the book Blackness Personified: Images of US Blackness in Contemporary German Public Culture. She was interested in promoting her book, while also establishing a more long-term online presence that would support her in speaking at Universities and sharing frameworks of analysis. I believe that Kim’s work makes the world a better place, and I was happy to create a visual identity to help deliver it.
My Role
Brand and Visual Identity, UI Design, website copywriting.
Inspirations
Virgil Abloh’s use of the quotation mark to question the supremacies in fashion came to mind as I was sketching
The use of the quilt by Black people in the US to communicate and keep each other safe
The type setting of the slogan is inspired by Harper’s Bazaar, an American standard in cultural commentary and imagery that tells a story.
The Messy Part
I always try to draw one hundred logos before committing, and this time I might have actually done it! This is the part where I think I might be an impostor, but generally end up pleasantly surprised that I might not be.
