Areas of Expertise: Outdoor, Sports, & Travel | Academic & The Arts
Visual Identity
Logos and icons
Typography, color, usage guidelines
Illustrations for assets (like t-shirts)
Business cards
Websites
Strategy
I spent several years designing UX and UI, and conducting research. I became a Fortune 100 consultant and learned a lot about decisions people make and tools they use.
My favorite part of this phase was an ROI-justifiable excuse to get people to play with LEGOs and remind them that they are creative, even if they don’t draw like Mozart or play piano like Picasso.
Research & Analysis
Ideation & Workshops
Naming and Copywriting
North Star Vision and Brand Strategy
Road Maps & Action plans
Illustration
Signage and banners
Graphics
Patterns for fabrics
Stickers, cards, and merch
